lib/PublicInbox/Reply.pm | 10 +++++++++-
 lib/PublicInbox/View.pm  |  3 +++
 t/reply.t                |  5 +++++

diff --git a/lib/PublicInbox/Reply.pm b/lib/PublicInbox/Reply.pm
index 17b1abb272323b127f832f67d4d8a95a3ec0e5b3..11e17ede716a0f7effc12080f2461e9ac6344748 100644
--- a/lib/PublicInbox/Reply.pm
+++ b/lib/PublicInbox/Reply.pm
@@ -34,8 +34,16 @@ 	my ($ibx, $hdr) = @_;
 	my $cc = {}; # everyone else
 	my $to; # this is the From address by defaultq
 	my $reply_to_all = 'reply-to-all'; # the only good default :P
+	my $reply_to_cfg = $ibx->{replyto};
 
-	foreach my $rt (split(/\s*,\s*/, $ibx->{replyto} || ':all')) {
+	$reply_to_cfg ||= ':all';
+	if ($reply_to_cfg =~ /\A:none=(.*)/) {
+		my $msg = $1;
+		$msg = 'replies disabled' if $msg eq '';
+		return \$msg;
+	}
+
+	foreach my $rt (split(/\s*,\s*/, $reply_to_cfg)) {
 		if ($rt eq ':all') {
 			foreach my $h (@reply_headers) {
 				my $v = $hdr->header($h);
diff --git a/lib/PublicInbox/View.pm b/lib/PublicInbox/View.pm
index eb002aebbb443d919502a6ac9b6e2ac0d0b77593..86acd824cd0d6871d82a164550987288eadedced 100644
--- a/lib/PublicInbox/View.pm
+++ b/lib/PublicInbox/View.pm
@@ -119,6 +119,9 @@ 	}
 
 	my ($arg, $link, $reply_to_all) =
 			PublicInbox::Reply::mailto_arg_link($ibx, $hdr);
+	if (ref($arg) eq 'SCALAR') {
+		return '<pre id=R>'.ascii_html($$arg).'</pre>';
+	}
 
 	# mailto: link only works if address obfuscation is disabled
 	if ($link) {
diff --git a/t/reply.t b/t/reply.t
index de31f8800be717ddb2bee17a7db3063a6253676e..cbcd72291eef61a56364e5d1ac08899629cea71c 100644
--- a/t/reply.t
+++ b/t/reply.t
@@ -76,4 +76,9 @@ ];
 is_deeply($arg, $exp, 'address obfuscation works');
 is($link, '', 'no mailto: link given');
 
+$ibx->{replyto} = ':none=dead list';
+$ibx->{obfuscate} = 1;
+($arg, $link) = PublicInbox::Reply::mailto_arg_link($ibx, $hdr);
+is($$arg, 'dead list', ':none= works');
+
 done_testing();