doc: add marketing guide

Preventative measures; since marketing is almost always annoying
to me.  And trying to avoid unintended consequences.

diff --git a/Documentation/include.mk b/Documentation/include.mk
index 2a02611a4fc201eb87d937459228701219478325..6415338b9158ff0ff5340e0728d598b4b51ea3dd 100644 (file)
--- a/Documentation/include.mk
+++ b/Documentation/include.mk
@@ -10,6 +10,7 @@ RSYNC = rsync
 RSYNC_DEST = public-inbox.org:/srv/public-inbox/
 txt := INSTALL README COPYING TODO HACKING
 dtxt := design_notes.txt design_www.txt dc-dlvr-spam-flow.txt hosted.txt
+dtxt += marketing.txt
 dtxt += standards.txt
 dtxt := $(addprefix Documentation/, $(dtxt))
 docs := $(txt) $(dtxt)

diff --git a/Documentation/marketing.txt b/Documentation/marketing.txt
new file mode 100644 (file)
index 0000000..385e517
--- /dev/null
+++ b/Documentation/marketing.txt
@@ -0,0 +1,27 @@
+marketing guide for public-inbox
+
+TL; DR: Don't market this.
+
+If you must: don't be pushy and annoying about it.  Slow down.
+Please no superlatives, hype or BS.
+
+It's online and public, so it already markets itself.
+Being informative is not a bad thing, being insistent is.
+
+Chances are, you're preaching to the choir; or the folks you're
+trying to convince are not ready for everything our project
+represents to the resistance against centralization.
+
+Baby steps...
+
+There's never a need for anybody to migrate to using our
+software, or to use any particular instance of it.  It's
+designed to coexist with other mail archives, especially
+other installations of public-inbox.
+
+Most importantly, we take victories even when our software
+doesn't get adopted.  Freedom from lock-in is more important
+than the adoption of any software.
+
+Every time somebody recognizes and rejects various forms of
+lock-in and centralization is already a victory for us.

diff --git a/MANIFEST b/MANIFEST
index 1da40a903e239fe3eae16daf15dd5a2d12a514df..2c356c620bc0f5727195d7a992c1cba7a7a2211a 100644 (file)
--- a/MANIFEST
+++ b/MANIFEST
@@ -7,6 +7,7 @@ Documentation/design_notes.txt
 Documentation/design_www.txt
 Documentation/hosted.txt
 Documentation/include.mk
+Documentation/marketing.txt
 Documentation/public-inbox-compact.pod
 Documentation/public-inbox-config.pod
 Documentation/public-inbox-convert.pod